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Privacy policy

Controller

The controller responsible for processing your personal data is Marte Media GmbH, Voltastrasse 16, 6005 Luzern, Switzerland. For questions about data protection, please contact us at support@soizy.ch. Full company details are available in the Imprint.

What data we process

We process the following data.

  • Account data such as your email address, name or username, password in protected form, profile picture and settings. If you sign in with Google or Facebook, we receive your name, email address and profile picture from that provider.
  • Usage data such as search queries, favourites, viewed profiles and videos, as well as technical data such as IP address, device and browser. We only process your location if you share it on your device.
  • Content you publish, namely reviews, comments, photos and videos. This content is publicly visible together with your username and profile picture and may be found via search engines.
  • Data relating to Premium, deals, redemptions, reservations and loyalty points, as well as the status of payments. We do not receive full card details. These remain with the payment service provider.
  • Messages you send us and your newsletter preferences.
  • For venues and business partners, additionally data about the company and its contact persons, proof of authorisation as well as contract, billing and payout data.

Most of the data comes from you directly or is generated through your use of the platform. Some data is provided to us by venues, payment service providers, Google and Facebook.

Purposes for which we use the data

We use the data for the following purposes.

  • to provide SO IZY, to manage your account and to sign you in
  • to process Premium, deals, reservations and loyalty points and to transmit the necessary data to the venue concerned
  • to display relevant search results and recommendations, including with the help of artificial intelligence. For this purpose we analyse search queries, favourites, viewed content and location data and derive interests from them, which may constitute profiling
  • to publish and check reviews and content and, in accordance with our General Terms and Conditions, also to use them in our advertising
  • to answer enquiries and send necessary communications, such as confirmations and reminders
  • to send newsletters if you have consented to this
  • to advertise SO IZY and measure the effectiveness of our advertising, including on platforms such as Facebook, Instagram, TikTok and Google
  • to ensure security, prevent misuse and improve the platform
  • to comply with legal obligations, in particular in accounting

In accordance with our General Terms and Conditions, we may use images and videos uploaded by venues and business partners for our content and advertising, including on social media, without further consultation. The venue ensures that the persons depicted have consented to this. Content from private users in which individuals are identifiable is only used outside the platform if the necessary consent has been obtained.

You can unsubscribe from newsletters at any time via the link contained in every email. You can turn off location sharing in the settings of your browser or device. We do not make any decisions based solely on automated processing that produce legal effects concerning you or similarly significantly affect you.

Venues without their own account

We also list venues that do not yet have an account with us. For this purpose we process publicly available or otherwise lawfully obtained information such as name, category, address, contact details, website and opening hours.

Owners may request to claim, correct or remove their profile by writing to support@soizy.ch. We may require proof of authorisation for this.

Once removed, the profile is no longer publicly visible. We may continue to store the information internally in order to prevent the profile from being published again, to restore the profile if it is claimed at a later date, to prevent misuse and to comply with legal obligations. The details are set out in our General Terms and Conditions.

Cookies, analytics and advertising

We use cookies and similar technologies. Strictly necessary cookies ensure that sign-in, language selection, security and the checkout process work. We only set analytics and advertising cookies with your consent, which you can give or refuse via the cookie banner on your first visit. If you refuse, the basic functions of the website remain available.

In order to improve SO IZY, we analyse how the website is used. For this purpose we use Google Analytics, a service provided by Google Ireland Limited (Ireland). Google Analytics collects information such as pages visited, time spent on the site, approximate location and device. Google may also process this data in the USA.

For advertising, we work with Meta (Facebook and Instagram), TikTok and Google. Their cookies and tracking pixels on our website inform these providers that you have visited SO IZY and what you did there, for example viewing a profile or purchasing a deal. We use this to measure the effectiveness of our advertising and to show you relevant advertising for SO IZY on these platforms. The providers may link this data to your account with them and use it for their own purposes.

Only if you have given your express consent do we transmit contact details such as your email address in hashed form to these providers so that they can show you advertising for SO IZY or create similar audiences. You may withdraw this consent at any time.

You may withdraw your consent at any time in the cookie settings. You can also restrict personalised advertising in your account with the respective provider and in the settings of your device. You can also restrict or delete cookies in your browser.

Recipients and processing abroad

We only disclose data to the extent necessary for the purposes stated. The recipients are as follows.

  • venues where you purchase a deal, make a reservation or collect points
  • Hetzner Online GmbH (Germany) as hosting provider
  • Stripe (Ireland and USA) and TWINT AG (Switzerland) for payments
  • Google Ireland Limited (Ireland) for Google Maps, Google Analytics, sign-in with Google and advertising, whereby Google receives your IP address when a map is loaded
  • Meta Platforms Ireland Limited (Ireland) for sign-in with Facebook and for advertising on Facebook and Instagram
  • TikTok Technology Limited (Ireland) and TikTok Information Technologies UK Limited (United Kingdom) for advertising on TikTok
  • other service providers for email delivery, AI features, support and accounting
  • authorities and courts, to the extent we are legally obliged to do so

Our data is stored on servers in Germany. Some recipients process data in other member states of the European Union, in the United Kingdom, in the USA and in Singapore and Malaysia. For countries without an adequate level of data protection, we rely on the recipient’s certification under the Swiss-U.S. Data Privacy Framework or on recognised standard contractual clauses.

Retention and security

We retain data for as long as is necessary for the purposes stated. After your account has been deleted, we delete or anonymise the associated data unless we still require it for open deals or reservations, statutory retention obligations, the prevention of misuse or for legal claims. We retain contract, billing and payment data for ten years, as required by law. We retain records of consent even after consent has been withdrawn, for as long as we need them as evidence.

After an account has been deleted, we may continue to display reviews without the username and profile picture, provided that the text itself does not allow conclusions to be drawn about you. Data may remain in backup copies temporarily until these are overwritten.

We protect your data by means of appropriate technical and organisational measures, such as encrypted transmission and access restrictions.

Your rights

You have the right to request access to your data, to have inaccurate data rectified, to request the erasure of your data or to receive a copy of it, to object to processing and to withdraw consent at any time with effect for the future. You can do much of this directly in your account. For everything else, please write to support@soizy.ch. To protect your data, we may require proof of your identity. Statutory retention obligations and overriding interests may restrict individual rights.

You may also contact the Federal Data Protection and Information Commissioner (FDPIC).

SO IZY is aimed at the Swiss market. Where the General Data Protection Regulation of the European Union (GDPR) applies in individual cases, we base the processing on contract, consent, legitimate interests and legal obligations. In that case, you may object to processing based on legitimate interests and to any direct marketing, and you may lodge a complaint with a data protection supervisory authority in your country of residence.

Changes

We may amend this privacy policy if our services, the providers we use or the legal requirements change. The version published on www.soizy.ch applies. We will inform you of material changes in an appropriate manner.

Last updated: 1 January 2027